One day a woman, let’s call her Emily, walks into a dealership. She wants to purchase a vehicle. As a high earning professional, she has the means to buy the car she wants. Talking with a sales-person, she starts to chat about her wants and needs. Eventually after looking at a few cars, going for some test drives and chatting some more she settles on a vehicle.
Everything is fine until the salesperson starts asking more financial questions and if there will be someone joining them to co-sign for the purchase. Emily is now fuming. The insinuation is that she can not afford the vehicle on her own and that she needs someone else to complete the purchase. It is also clear that they felt she wouldn’t be able to decide on her own without her husbands, “approval.”
She decides right then and there to cancel the sale [...]
Chances are if you have always purchased a vehicle the old-fashioned way you may have never heard of an automotive broker. This may even be the first time that you have read the title, ‘automotive broker.’ Without realizing it, my friend, you might have been doing things the hard way. After reading this post, you will understand more about what automotive brokers do and WHY you may choose to use an automotive broker over a more traditional route.